You love em'. I love 'em. And AMO loves us (skip to Step 3 if you don't get the joke!). Don't let a fake make you fall out of love with this supreme denim line — here's three easy steps to authenticate AMO jeans!
1. BRAND TAG
The AMO brand tag is embroidered — touch it. If you can't feel the outline of the letters it means it was printed, rather than embroidered, and is fake.
2. BRANDED HARDWARE
Hardware, like buttons and studs are branded, check to make sure it says AMO. Also, the brand sources its zippers from a factory known for its quality zippers called Yoshida Kogyo Kabushikikaisha, better known as YKK. Check the zipper, authentic AMO jeans will have the YKK branded metal zipper.
3. YOU ARE LOVED
(It's true, you are!) But, when it comes to authenticating AMO jeans, check the internal left pocket of the jeans, where the saying 'YOU ARE LOVED' should be printed. This is a signature feature of AMO jeans. Check to make sure it's there. If not, its fake!