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3 STEPS TO AUTHENTICATING AMO...

You love em'. I love 'em.  And AMO loves us (sk...

THE SKINNY ON JEANS

Ever wonder how jeans are made? Well, here's th...

  • 3 STEPS TO AUTHENTICATING AMO JEANS

    3 STEPS TO AUTHENTICATING AMO JEANS
    You love em'. I love 'em.  And AMO loves us (skip to Step 3 if you don't get the joke!). Don't let a fake make you fall out of love with this supreme denim line — here's three easy steps to authenticate AMO jeans! 1. BRAND TAG The AMO brand tag is embroidered — touch it. If you can't feel the outline of the...
  • THE SKINNY ON JEANS

    THE SKINNY ON JEANS
    Ever wonder how jeans are made? Well, here's the skinny on denim! Denim is a textile made from weaving sturdy threads of cotton that is spun into yarn (although some yarn used in denim incorporates an elastic component such as spandex or elastane, which gives it that extra flexibility). The yarn is then dyed and and woven into a fabric using a weaving...
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